Fractional CMO for Manufacturers
World-class on the shop floor. Just another option on the shortlist.
Buyers now ask AI for direction before they ever call a rep. If the answer doesn't point to you, it points to someone else. I take mid-market manufacturers from option to obvious: found and chosen by the right buyers.
Completely free. No email, no information, no data collected.
Jessica Chauhan · 20 years of marketing leadership: DreamWorks, Disney, FEMA, U.S. Army Special Forces, and multiple manufacturing acquisitions through IPO.
The Reality Gap
| WHAT YOUR COMPANY KNOWS | WHAT THE BUYER SEES |
|---|---|
| Thirty years of expertise | Another supplier |
| Complex technical capability | A list of machines |
| Reliable delivery, decade after decade | “Quality and service” |
| Deep application knowledge | No searchable proof |
| Strong companies. Invisible in the market. | |
Sound familiar?
"We don't need marketing. Our sales team handles everything."
Your sales team isn't the problem. But if your sales cycle stretches months when it could take weeks, buyers are researching your competitors, not you.
"We get all our business from referrals."
There's a difference between a referral and an evangelized enthusiast. We turn referrals into a conscious, scalable growth channel, not just "here's a guy I think you should meet."
"We tried content marketing. It didn't work."
Content without strategic architecture is noise. Manufacturing buyers research specs, certifications, and tolerances, not "5 tips" articles.
"Our website is fine."
Then why is your sales team spending 90-minute calls answering questions it should handle? And your field reps doing cold drop-ins when they could walk in warm?
"Marketing is a cost center."
Agreed. That's why I build commercial infrastructure aimed at the order book, not vanity metrics.
"We just need someone to update our brochures."
You need the content that makes you the obvious choice for a discovery call, not the recycling bin. AND visibility 365 days a year, not just 3 days at a trade show.
Your buyers are researching right now. The question is whether they're finding you or your competitor.
Option to Obvious. Three systems, one method.
Strategy first. Systems second. Tools last.
Demand-to-Shop Floor
Turns market demand into production-floor revenue. Fills the floor without flooding it.
Educator-to-Sales Closer
Moves the educating upstream, so your sales team closes instead of teaches.
Marketing-to-PO
Aims every marketing effort at the order book. Built to answer to revenue, not applause.
Who we work with
Mid-market manufacturers, $20M to $150M.
Metal fabrication, precision machining, and industrial components.
Learn More →I also take select engagements with healthcare practices and mission-driven organizations.
Two kinds of companies.
Company A: Sales carries everything.
Phones. Trade shows. Relationships. Sales cycles drag on for months.
Company B: Infrastructure does the heavy lifting.
Same sales talent, plus a system that captures buyers before they ever call. Sales cycles close in weeks.
The difference isn't sales talent. It's infrastructure.
"Marketing isn't the opposite of sales. It's the force multiplier sales has been missing."
We move companies from A to B.
"Your sales cycle drags on for months. Your competitor closes in weeks. The difference isn't sales talent. It's commercial infrastructure."
What clients say
Having Jessica support you is like having a second version of yourself that you wished existed! Her mastery of marketing and helping you to find a clear voice is superb. She truly listens and integrates what you envision. Working with her makes all the difference in moving your business forward with purpose!
Dr. Vera Singleton
Within a few weeks of using her system, people started reaching out to me unsolicited, asking if they could work with me. That had never happened before. Her service is white-glove, professional, and incredibly thoughtful.
R. FakonasFinancial Advisor, CFP, ChFC
The result was twofold. Greater clarity around how I think about my business and how I represent it when speaking or selling, and a system that keeps my messaging and positioning tight and consistent. The impact was immediate. My first post using the system drove roughly 2x–3x the engagement I typically see.
A. AbrahamCEO, Caliper.Care
Jessica has an incredible gift for seeing business challenges from angles most people miss. Her ideas were smart, practical, and genuinely innovative. If you're looking for creative solutions to move your business forward, Jessica is someone you absolutely want in your corner.
Ben PassmanCEO, Janus Pros
Who is Jessica Chauhan?
20 years of corporate marketing leadership. DreamWorks. Disney. FEMA. U.S. Army Special Forces. Then nearly seven years in manufacturing, including five leading marketing across multiple manufacturing acquisitions through IPO. That gave me the playbook for what mid-market manufacturers actually need: not more marketing, but commercial infrastructure that makes expertise generate revenue. I keep a short roster on purpose: two clients, maybe three, who get everything I've got.
Read the Full Story →Questions manufacturers ask me.
What does a fractional CMO do for a manufacturer?
I give you senior marketing leadership without a full-time executive salary. I set strategy, build the systems that connect marketing to sales, and manage execution, so you stop being the de facto head of marketing.
What is Option to Obvious?
My method for getting found and chosen by the right buyers instead of sitting interchangeable on a shortlist. It runs on three systems: Demand-to-Shop Floor, Educator-to-Sales Closer, and Marketing-to-PO, all aimed at the order book.
How do engagements start?
With the Commercial Platform Diagnostic: a two-week, fixed-scope teardown of your brand, message, and demand systems. You keep the roadmap whether you hire me or not. $7,500, credited in full toward a larger engagement.
Who do you work with?
Primarily mid-market manufacturers with $20M to $150M in revenue: metal fabrication, precision machining, and industrial components. I also take select engagements with healthcare practices and mission-driven organizations.
Your legacy deserves a guardian.
Thirty minutes. No pitch deck. I'll tell you the truth about where your marketing stands, even if the truth is you don't need me.
Book a call